Post by account_disabled on Dec 28, 2023 10:26:15 GMT
Although the outlook continues to be uncertain and Spaniards face the next wave of the pandemic, there are certain aspects such as the rate of vaccination that will impact the recovery of the economy and, specifically, the mass consumption sector . This is emphasized by Kantar , the leading consumer panel consultancy, which in the 2021 webinar has shed a little light on what will lie ahead for this sector in the coming months. Everything indicates that growth will continue to accompany mass consumption this year (in 2020 it registered an increase in value of 12.7%). The beverage category will be at the forefront of this growth, with a forecast value evolution of 15.5%.
This is followed by packaged food (12.4%), fresh perishables (12.2%) and drugstores (6.7%). growth of the mass consumption sector in Spain During the online event, Kantar recalled that the online channel Phone Number List delivery/take away and regional supermarkets were the clear winners of 2020, with growth that will continue in 2021. Not in vain, the number of food consumption occasions and drinks per individual per week - inside and outside the home - remained constant with 28.1 weekly occasions. The increase in consumption within the home represented 95% of the growth of the mass consumption sector in Spain, as explained by María Josep Martínez, director of Advanced Analytics at Kantar, Worldpanel division.
Consequently, each household saved an average of 900 euros . increase in consumption within the home Despite the growth that some sectors have experienced, many others have registered falls in 2020: beauty decreased by 2.8% in value, textiles by 25.2%, fuels by 32% and consumption outside the home by 36.7%. 2020 also witnessed greater purchase planning , as consumers went to the store fewer times and filled their basket 13.3% more each time. Likewise, Kantar has pointed to the promotional decline as one of the causes of the price increase last year. "We face 2021 with a price war in mass consumption largely leveraged on temporary price reduction promotions -TPR, for its acronym in English-," said Carlos Cotos, director of Customer Service at Kantar, Worldpanel division.
This is followed by packaged food (12.4%), fresh perishables (12.2%) and drugstores (6.7%). growth of the mass consumption sector in Spain During the online event, Kantar recalled that the online channel Phone Number List delivery/take away and regional supermarkets were the clear winners of 2020, with growth that will continue in 2021. Not in vain, the number of food consumption occasions and drinks per individual per week - inside and outside the home - remained constant with 28.1 weekly occasions. The increase in consumption within the home represented 95% of the growth of the mass consumption sector in Spain, as explained by María Josep Martínez, director of Advanced Analytics at Kantar, Worldpanel division.
Consequently, each household saved an average of 900 euros . increase in consumption within the home Despite the growth that some sectors have experienced, many others have registered falls in 2020: beauty decreased by 2.8% in value, textiles by 25.2%, fuels by 32% and consumption outside the home by 36.7%. 2020 also witnessed greater purchase planning , as consumers went to the store fewer times and filled their basket 13.3% more each time. Likewise, Kantar has pointed to the promotional decline as one of the causes of the price increase last year. "We face 2021 with a price war in mass consumption largely leveraged on temporary price reduction promotions -TPR, for its acronym in English-," said Carlos Cotos, director of Customer Service at Kantar, Worldpanel division.