Post by account_disabled on Jan 22, 2024 7:40:06 GMT
Copywriting - creativity or craft? Can a person be taught to write well? What should a good copywriter know? These questions can make you and your digital friends fall out more easily than "#айомууваснехолодно?", which haunts all young parents. But you and I will not baptize our children, so let's discuss. Finding a copywriter is an expensive pleasure. Our statistics are as follows: 1 "hot" vacancy on the leading job sites costs about 75 y. is. Very, very approximately for one such vacancy we receive 400 resumes of authors without specialization and 50 resumes of expert authors (doctors, technicians, financiers). We test 10-20 out of 100 people. Testing means we spend time communicating, we pay for editing and editing by the test, and we respond to every candidate, even the ones that don't fit. At best, we start working with 1 author out of 100. Out of 5 accepted authors, one remains after a month: some are bored, some find it difficult, some constantly turn off the light, internet, gas, water... But that is a topic for another article.
That is why we evaluate authors very carefully C Level Executive List before hiring them, intensively test them on real internal projects at the start, and train those who remain in practice, with the help of books, online and offline training programs. Andrii Chumachenko , Partner and CMO at Netpeak Agency : "You have never calculated how much training copywriters costs in monetary terms, you can roughly calculate the time spent. In the first month or two of work, a beginner spends from 20 minutes to 1.5 hours on one task for drawing errors - with screenshots, comments like "bad - why it's bad - how to make it good", answers to questions. Everything is very conditional: we made the most detailed instructions, many people immediately write as they should, but it is impossible to predict absolutely all errors. We finish the rest according to the first 2–3–5 tasks, everyone has their own pace of learning." Since the topic of training authors is very important to us, we decided to find out how our colleagues, digital experts, are doing.
We share what we learned in practice and during the survey. From the editorial office. We have already written about how to start working as a freelancer . There are several lectures on copywriting in the Content Marketing course . And now let's tell a secret that the WebPromoExprerts Academy is developing a course for copywriters. Follow the announcements! So, the development zones of authors. What should a copywriter know and be able to do from the start? Why can and should we learn? A copywriter is a comprehensively developed specialist who studies and constantly learns. A discount for knowledge of the language, the basic principles of digital and SEO can be made for expert authors of narrow topics.
That is why we evaluate authors very carefully C Level Executive List before hiring them, intensively test them on real internal projects at the start, and train those who remain in practice, with the help of books, online and offline training programs. Andrii Chumachenko , Partner and CMO at Netpeak Agency : "You have never calculated how much training copywriters costs in monetary terms, you can roughly calculate the time spent. In the first month or two of work, a beginner spends from 20 minutes to 1.5 hours on one task for drawing errors - with screenshots, comments like "bad - why it's bad - how to make it good", answers to questions. Everything is very conditional: we made the most detailed instructions, many people immediately write as they should, but it is impossible to predict absolutely all errors. We finish the rest according to the first 2–3–5 tasks, everyone has their own pace of learning." Since the topic of training authors is very important to us, we decided to find out how our colleagues, digital experts, are doing.
We share what we learned in practice and during the survey. From the editorial office. We have already written about how to start working as a freelancer . There are several lectures on copywriting in the Content Marketing course . And now let's tell a secret that the WebPromoExprerts Academy is developing a course for copywriters. Follow the announcements! So, the development zones of authors. What should a copywriter know and be able to do from the start? Why can and should we learn? A copywriter is a comprehensively developed specialist who studies and constantly learns. A discount for knowledge of the language, the basic principles of digital and SEO can be made for expert authors of narrow topics.