Post by account_disabled on Feb 28, 2024 5:38:34 GMT
This is how the phenomena of showrooming and webrooming are born , when, respectively, we talk about a purchasing process that starts from a physical point of sale and ends online or vice versa. All this impacts the world of retail: if on the one hand traffic in physical stores is decreasing, it is also true that among those who go to a physical store the conversion rate is higher than in the past. This intersection between the physical and digital world has become the new normal and as a consequence we observe the paradigm shift from a multi-channel (or inside-out) approach in which the company and the brand plan their activities on the various communication channels based on to their priorities and their point of view on what the consumer should do on the various channels, to an omnichannel approach (outside-in) in which priority is given to the customer experience as a whole and activities are planned based on what the consumer shows that you prefer.
Be a destination Consumers are increasingly demanding more from the Paraguay Phone Number shopping experience. The place where all this happens must be considered a point where you can try new experiences and not a place where you "have to" go to satisfy a need. In a certain sense, it is as if the points of sale changed their main intended use , to become an attractive destination in which people can immerse themselves to discover and celebrate the values of the brand , and the key to success is not only given by 'increase in sales but from the narrative behind it. Be Loyal It is well known that loyalty programs were born in the retail world. Loyalty cards and collecting points quickly became the way to reward customers but also to get to know them better. The evolution of the concept of loyalty is that of engagement . Sooner or later a brand understands that loyalty comes from customer involvement with their values and that meaningful experiences must be activated, which go beyond the economic transaction and earn & burn models.
The most far-sighted players have implemented a change of perspective, moving from the concept of loyalty program to that of membership. In this case, the goal is to make the customer feel part of an exclusive community, offering a personalized experience that at the same time celebrates the values of the brand. Be Personal Thanks to the advent of new digital technologies, which allow a significant reduction in costs, it is possible to move from a one-to-many relationship (the company that uses the same type of product/service/communication on different customers) to a one-to- one relationship. -to-one . Within the one-to-one approach we can identify two nuances of offering that are often confused: By customization , we mean the possibility, offered to the customer, to choose a specific combination within a given number of possible alternatives By personalization , we mean the creation of a personalized consumer experience aimed at surprising and delighting the customer that is based on the implicit use of the information collected by the company. Both approaches are interesting as use cases but the second is definitely more powerful.
Be a destination Consumers are increasingly demanding more from the Paraguay Phone Number shopping experience. The place where all this happens must be considered a point where you can try new experiences and not a place where you "have to" go to satisfy a need. In a certain sense, it is as if the points of sale changed their main intended use , to become an attractive destination in which people can immerse themselves to discover and celebrate the values of the brand , and the key to success is not only given by 'increase in sales but from the narrative behind it. Be Loyal It is well known that loyalty programs were born in the retail world. Loyalty cards and collecting points quickly became the way to reward customers but also to get to know them better. The evolution of the concept of loyalty is that of engagement . Sooner or later a brand understands that loyalty comes from customer involvement with their values and that meaningful experiences must be activated, which go beyond the economic transaction and earn & burn models.
The most far-sighted players have implemented a change of perspective, moving from the concept of loyalty program to that of membership. In this case, the goal is to make the customer feel part of an exclusive community, offering a personalized experience that at the same time celebrates the values of the brand. Be Personal Thanks to the advent of new digital technologies, which allow a significant reduction in costs, it is possible to move from a one-to-many relationship (the company that uses the same type of product/service/communication on different customers) to a one-to- one relationship. -to-one . Within the one-to-one approach we can identify two nuances of offering that are often confused: By customization , we mean the possibility, offered to the customer, to choose a specific combination within a given number of possible alternatives By personalization , we mean the creation of a personalized consumer experience aimed at surprising and delighting the customer that is based on the implicit use of the information collected by the company. Both approaches are interesting as use cases but the second is definitely more powerful.