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Recycled sources corinna acosta by corinna acosta july 3, 2020 0 linkedinfacebooktwitterwhatsapp pandora will use 100% of its gold and silver from recycled sources pixabay license by 2025, pandora , the world's largest jewelry brand by volume, will use 100% recycled silver and gold in its products. Objective that the danish company set at the beginning of june . According to fast company , the Country email list Company sold 96 million pieces of jewelry, or approximately 750,000 pounds of silver, last year, more than any other company in the industry. And today, 71% of the silver and gold in pandora jewelry comes from recycled sources. Deonna anderson commented on greenbiz that pandora said it uses palladium, copper and rhinestones, including nano crystals and zirconite, in its products, but the volume of those materials is small compared to the use of silver, which represents more than half of all purchased product materials measured by weight. The jewelry company also uses gold in a smaller volume. Pandora's commitment to recycle 100% of its silver and gold comes after pledging in january to become carbon neutral in the company's own operations by 2025.
From there, of course, we sit down and look at what are the main levers we can pull to achieve carbon neutrality and reduce the value chain footprint related to the production and delivery of our jewelry. Mads twomey-madsen, head of sustainability at pandora. To move toward its main goal of achieving carbon neutrality, twomey-madsen said pandora is thinking about how it could reduce its footprint in other parts of the business. For example, as the world reopens after shutdowns related to the covid-19 pandemic, the company plans to reduce the energy it uses in its retail stores for lighting and heating. The company is developing new store concepts to change lighting installations and is adjusting its electricity procurement policies to make its stores more energy efficient and sourced from renewable sources wherever possible, according to twomey-madsen . Pandora noted that moving from partially virgin metals to 100% recycled ones will make a big difference in the carbon footprint in its industry . The company anticipates that when it achieves this goal, it will reduce its co2 emissions, water use and other environmental impacts. Recycling these metals uses fewer resources than extracting new metals. That is, it takes a third of the co2 to extract the same silver from consumer electronics, compared to extracting silver.
So how will the company close the 29% gap between the amount of recycled silver and gold it uses now and what it expects to use five years from now? It plans to engage with key stakeholders in its supply chain, which will be vital. All aspects of the supply chain must be connected to create a more sustainable future. Iris van der veken, executive director of the responsible jewelry council. These words were said during the united nations global compact leaders summit, according to jewelry outlook magazine . Pandora is a member of the responsible jewelry council, which sets sustainability standards for the industry on issues ranging from labor to the industry's own toxic issues as well as emissions, and twomey-madsen said the company plans to participate. With advice on certification as you work toward your new goal. The company was able to achieve its current rate of 71% recycled material by sourcing that content itself, melting down the metals and then making the jewelry, but the company also purchases semi-finished jewelry pieces from other sources. That is the approach we will now take to work with those suppliers and ensure that in their operations, the parts we buy from them are also made from recycled metals. Mads twomey-madsen, head of sustainability at pandora. One of the challenges is that the amount of recycled silver available is quite low.