Post by account_disabled on Oct 30, 2023 5:27:45 GMT
On the other hand, if, for example, there was a mistake while completing the order and the customer received the wrong product, but you react quickly enough and correct your mistake - the consumer, despite some inconvenience, will most likely appreciate that you solved the matter efficiently and will associate this interaction positively. An example of positive brand equity Examples of companies that successfully build positive brand equity include NIKE Nike is known not only for its products, which have become a permanent part of our culture, but also for its advertisements, focusing on, among others.
On sports promotion, motivation and achieving goals. These are values that many consumers want to philippines photo editor identify with. Its logo and slogan Just Do It are also widely recognized. In addition, they also cooperate with many famous athletes who, by lending their image in advertising, have a positive impact on Nike's brand equity. Thanks to these factors, the company can boast of enormous success, and in it took th place in the ranking of the most valuable brands in the world Kantar BrandZ Most Valuable Global Brands report . An example of negative brand equity.
In turn, the case of Toyota shows how certain circumstances can create negative brand equity even if it is temporary . TOYOTA The scandal involving Toyota broke out in , when problems with the accelerator pedals in its cars began to be reported. The media quickly publicized the whole matter, contributing to a rapid loss of trust in the company. Toyota had to withdraw million cars from the market and pay high fines worth a total of million.
On sports promotion, motivation and achieving goals. These are values that many consumers want to philippines photo editor identify with. Its logo and slogan Just Do It are also widely recognized. In addition, they also cooperate with many famous athletes who, by lending their image in advertising, have a positive impact on Nike's brand equity. Thanks to these factors, the company can boast of enormous success, and in it took th place in the ranking of the most valuable brands in the world Kantar BrandZ Most Valuable Global Brands report . An example of negative brand equity.
In turn, the case of Toyota shows how certain circumstances can create negative brand equity even if it is temporary . TOYOTA The scandal involving Toyota broke out in , when problems with the accelerator pedals in its cars began to be reported. The media quickly publicized the whole matter, contributing to a rapid loss of trust in the company. Toyota had to withdraw million cars from the market and pay high fines worth a total of million.